AAArda Acikalin

Web product · growth operations

Arda Acikalin

I make websites work better.

For the business and the people running them. I connect content, analytics, lead journeys and technical delivery to make useful improvements happen.

View selected workView experience
Arda Acikalin
A habit of building useful things.
  1. 01Web product ownership
  2. 02Growth systems and journeys
  3. 03AI-enabled operations

01 / Selected outcomes

A few things that changed.

A few results from the work behind the titles.

  • >2×Registered users & revenueMore than doubled both in the Turkish market.
  • <€0.15Active-user acquisition costWith a payback period under one month.
  • Days → hoursFaster analysis & content workSelected tasks reduced from multiple days to a few hours.

02 / Selected work

Selected work, in practice.

Browse all work
A more flexible foundation
BEFOREWordPressContent + siteCONTENTContentfulDELIVERYVercel

Content and delivery, with room to evolve.

Category
Website platform
Status
completed

Headless website platform migration

Led the move from WordPress to a headless Contentful and Vercel setup, coordinating the technical implementation and the people affected by it.

Read project
A faster workflow. A human decision.
01 / PREPAREStructured input02 / ASSISTAI-assisted draft03 / DECIDEHuman reviewREFINE

Human judgement stays inside the loop.

Category
AI and automation
Status
maintained

AI-assisted marketing operations

Built practical workflows that use AI tools for content, website analysis, analytics and repetitive operational tasks.

Read project
From early interest to real orders
01 / DISCOVERCampaign02 / EXPLOREWebshop03 / ORDER BEFORE RELEASEPre-order

A purchase journey built around the launch.

Category
E-commerce and growth
Status
completed

Webshop and product pre-order launch

Owned the e-commerce side of a product launch and helped create a pre-order campaign that generated orders before the product was released.

Read project

03 / Curiosity and experiments

Beyond the job description

The things I build, study and follow shape how I approach the day job.

What keeps me curious

Curious by default.

Outside my core role, I experiment with AI-assisted software, follow how search and discovery are changing, learn about local LLMs and cybersecurity, and make time for gaming.

A little more about meHow I approach the work

04 / Current focus

Now

05 / Contact

A straightforward way to connect.

For thoughtful conversations about websites, growth systems and practical digital work.

Contact information